Archives for June 19, 2018

Twitter to Score Ultimate World Cup Win

, I’m the CEO of CultureBanx, redefining business news for minorities. Opinions expressed by Forbes Contributors are their own.
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MOSCOW, RUSSIA – JUNE 19: Moussa Wague of Senegal is challenged by Kamil Grosicki of Poland during the 2018 FIFA World Cup Russia group H match between Poland and Senegal at Spartak Stadium on June 19, 2018 in Moscow, Russia. (Photo by Catherine Ivill/Getty Images)

Sports fans often use Twitter to follow and discuss live sporting events. A lot has changed on the platform since the last World Cup. Primarily the addition of video, along with a users ability to discover content that’s relevant to their interests. Will Twitter’s bottom line be the actual World Cup winner?

The Breakdown You Need to Know: The 2014 World Cup boosted Twitter’s second-quarter revenue by $24 million, according to MKM Partners. Some analysts predict this year’s event will be worth more and can affect results for the second and third quarters. Black U.S. adults could play a big role in this since they use Twitter more than any other ethnic group at 26%, according to Pew Research.

Since the last World Cup shares of Twitter are up 24% and currently trading near three-year highs. At this point the company has a more refined platform and strategy, which means the event could deliver an even larger boost this time around.

Twitter has exhibited its ability to shape global events and its head of content Kay Madati is helping make video profitable for the company. Madati recently announced 30 new video content partnerships. The 2018 World Cup is likely to spur even more user engagement which should translate into more ad revenue. Video ad spending at Twitter is set to total $18 billion in 2018, according to eMarketer.

CultureBanx research took a look back at past major live sporting events and their impact on Twitter’s engagement. There were 672 million tweets during the 2014 FIFA World Cup. Also, there were 45 million tweets during Super Bowl 2018 including 4.8 billion impressions. Lastly, the 2017-18 College Football season garnered 33 million tweets along with 4.9 billion impressions.

Through the social media giant’s deal with Fox Sports, the network will provide next to real-time highlights of every goal scored throughout the competition. Also, Fox Sports will produce both pre-game shows along with clips including player interviews. “Video is a major area of strength for Twitter, already driving more than half of the company’s total ad revenue,” wrote JP Morgan analyst Doug Anmuth.

The company now has 69 million monthly users in the U.S. and 267 million abroad. Of course the international nature of the event should help aid further penetration in some overseas markets. International now represents 48% of Twitter’s ad sales versus just 33% four years ago. It’s important to be aware that advertisers typically spend more to reach users in the U.S., compared with international markets particularly in developing areas.

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Fortnite's Stink Bombs Do Some Pretty Serious Damage

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, I write about video games and technology. Opinions expressed by Forbes Contributors are their own.

Credit: Epic Games

Fortnite: Battle Royale’s new stink bombs.

Fortnite got a new weapon today, and while that’s a sentence you can write just about every other week, this week’s feels like it might actually have the potential to change the way the game is played. The stink bomb went live today, and it’s basically a cute name for mustard gas: a brutal, yellowish cloud that forms sulfuric acid in your lungs and melts you from the inside. Despite the aesthetic similarities, Epic want sto be sure that you know the stink bomb is not that. Regardless, it’s just as brutal. Damage was a major question when the stink bomb first released, and I can assure you: the thing hurts.

Like most players, my first experience with the legendary-tier stink bomb was on the receiving end. I was playing squads without teammates because I was getting some challenges done and I find they’re easier in squads. So I was already at a steep disadvantage when I came across three opponents by the indoor soccer stadium. Regardless, I built my little 1X1 fort and took aim, like you do. I was immediately pelted by at least two stink bombs, rendering my fort completely unusable. I did the only thing that I could do and hopped out, where I was immediately shotgunned by the players that had been using the stink as a cover for an approach.

The stink here does 5 damage every half-second for 9 seconds for a total of 9 seconds, which is just under what it takes to kill an opponent at full health. Despite the two grenades, the damage I received did not appear to stack, meaning I still only received the five damage per half second. Regardless, that was enough to make my life very unpleasant. It means that if I were to have stayed put it would only have taken 10 health damage to put me down for good.

I’d expect this to change the game in interesting ways. Right now, explosives and wild firing are the only real area control methods, and neither does so as effectively as the stink bomb. It could really change the way the early moments of an encounter go if one player is able to scare the other out of their fort without losing access to theirs. I’m interested to see what this looks like at the higher levels.